Legal Marketing | Geary Company Advertising

Legal marketing has to walk a fine line: professional but approachable, compliant but persuasive. At Geary Company, we understand how to build trust, grow visibility and drive new client leads for law firms and legal service providers. Whether you’re a boutique firm or a multi-practice powerhouse, we help you position your brand, clarify your message and reach the people who need your services most.

We specialize in marketing legal services across practice areas, from personal injury and family law to criminal defense, corporate and estate planning. We combine strategic messaging with smart digital targeting to reach the right people, in the right market, at the right time.

Our legal marketing services include:

Website design & development for law firms
Local SEO and Google Business Profile optimization
Paid search (PPC) and display ads
Legal copywriting & content marketing
Branding, messaging & logo development
Attorney review and reputation management
Social media strategy & professional presence
Print, outdoor, and broadcast media for legal ads

We’re not interested in vague awareness. We focus on the performance metrics that matter to law firms. The kind that bring in new clients, retain current ones and drive measurable business growth for your firm.

We track and optimize for:

Qualified lead volume (calls, form fills, chat)
Website traffic and time on site
Conversion rate (consultation bookings)
Local SEO rankings in map and search pack
Cost per lead (CPL) on paid ads
Branded search growth
Online reviews and ratings
Client engagement and email open rates

Our marketing strategies for law firms combine smart targeting, persuasive messaging and a deep understanding of legal advertising regulations. Whether your firm focuses on one practice area or ten, we help you communicate clearly, build trust and attract clients in an increasingly competitive legal landscape.

What goes into your strategy:

Discovery and positioning workshops
Competitor and market analysis
Practice area messaging and audience profiles
Search engine optimization (SEO)
Paid advertising tailored by area of law
Ongoing content creation and brand building
Integrated media plans with budget efficiency
Full regulatory compliance for state bar guidelines

We’ve worked with a wide range of legal professionals and we tailor every strategy to fit the size, scope and practice focus of your law firm. Whether you need to compete locally or expand regionally, we help you get found, get chosen and stay trusted.

Clients we support include: