Casino & Resort

Experienced negotiators; insightful practitioners; dogged researchers; expert cajolers.

Our account managers are more than just experienced negotiators and sharp communicators, they’re casino marketing specialists with a deep understanding of how this high-stakes industry works. As the first point of contact for our clients, they act as the bridge between your casino or resort and our full service agency team, translating your goals, challenges and vision into strategic creative execution.

With decades of experience in advertising with a concentrated focus on casino and resort marketing our account team knows how to navigate the unique demands of the gaming and hospitality space. They’re insightful, relentless and trusted by some of the top properties in the industry.

Every campaign starts and ends with them, ensuring nothing gets lost in translation and every move is backed by industry know how. From media planning and player acquisition to brand positioning and loyalty strategies, you’re in expert hands that understand what it takes to grow your casino’s brand and keep players coming back.

In our shop, these are one and the same division. It has to be that way.

At Geary Company creativity isn’t just about making things look good, it’s about solving real business problems. (And looking good while doing it!) That’s why our creative and strategy teams are one and the same. Because in casino and resort marketing, bold ideas are only valuable if they drive results.

Our creatives are a rare breed. They love design, copywriting and concepting award-winning campaigns. Whether it’s increasing room bookings, boosting casino foot traffic or promoting a headline event, they treat every brief as a business challenge to be cracked, not just a canvas to decorate.

We blend imagination with insight, strategy with storytelling and craft with clarity, all while keeping your business goals front and center. Our creative work doesn’t just stand out. It stands for something: growth, loyalty and action.

Creative services include:

• Strategic Development – Ideas driven by data, guest behavior, and brand positioning
• Design – Visuals that command attention and drive engagement
• Copywriting – Messaging that connects emotionally and compels action
• Production – From print to digital, fully produced assets ready to perform across all channels

At the end of the day, we make creative that’s as smart as it is striking because for us, the win is in the results.

Branding and positioning are specialties of The Geary Company. We start with brand research, build a brand strategy and then bring your brand to life with style and personality.

1. Brand Research

Research allows us to learn about you and your competitive arena. This could be original primary research when budget allows--or recent secondary research your property has already completed and paid for.

• Your location — perception of it as a destination.
• Your building — as a whole and its amenities — my go to place or a special escape…why?
• Your promotions, products and services — plus all the details, inside and out.
• Your goals for the future.
• How you’re perceived by existing and potential customers or players.
• The competition whether it be direct, indirect, trends, etc.
• The current environment and market conditions in a broader sense.

2. Brand Strategy

Together — we absorb and analyze the research gathered in creating your brand strategy and framework.

• Brand Positioning
• Brand Messaging
• Brand Architecture
• Brand Environment

3. Brand Expression

This is how we develop the verbal and visual style of the brand’s personality. These are the tools that bring the brand to life.

• Brand identity
• Brand visual style
• Brand voice
• Brand tools

4. Customers

Together we can discover how to make the brand speak to the emotions of our most desired customers and those we aspire to attract.

• Is our personality consistent through our guest’s entire experience?
• Where is our brand sounding too much like our competitors?
• Are we coming off as non-descript?
• How can we liven things up?
• Let’s create a personality and brand that people can’t help but talk about.
• Identify and define our regulars/the base/the players/loyalty club regulars.
• Engage the escapists — monthly getaways.
• Bring in vacationers — special treat once a quarter.
• Connect with meeting planners — from family reunions to big business meetings to expos.
• Special event attendees — from concerts to classic car shows to sports memorabilia to pop culture reunions — here we can capture new guests and begin a loyal relationship.
• Discovered audiences that we aspire to attract — define how?
• Archetypes — for experience driven casino/resorts — we may discover some things we already have or are easy to add — to attract the differing personalities.

Leveraging fairness & respect to get the best value for our clients.

When negotiating media, we’re tough, but fair. Ironically, we get more media value for our casino and resort clients by being fair than we do by being tough. Grinding away at a media rep may get you a break or two in the short term, but it never pays off in the long run. Our reps respect us and actually like working with us. So we get their latest advertising and promotional opportunities, which means extra value (price breaks, promotions, bonus coverage, upgraded print ad sizes, etc.) for our clients.

• Research and Negotiation – We know the market, the rates and when to push for more.
• Strong Media Relationships – Trusted by media partners across the gaming and hospitality space.
• Value-Added – Bonus placements, extended coverage, and cost-efficient upgrades.
• Post Buy Analysis and Reports – Transparent, detailed performance breakdowns so you know your dollars worked.

The most up-to-date cats you’re going to run across. Not just with digital media, but with culture, social trends, the changing landscape and (thank God), marketing.

Our digital team stays ahead of the curve not just in casino digital marketing, but in culture, technology, and the ever shifting social landscape. They're plugged in, dialed up and always thinking a few steps ahead. Whether it’s launching a new resort campaign, increasing casino bookings or building loyalty through social media, they move with speed, strategy, and purpose.

Like our creative department, our digital experts approach everything from a business first perspective. Their success metric? Real-world results: increased coin-in, ticket sales, reservations and player engagement. That focus on performance driven digital strategy is rare and it sets us apart.

Our digital services include:

• Digital Design – Engaging visuals built for user experience and player action
• Programming – Custom, mobile-friendly builds that integrate seamlessly with casino systems
• Marketing Strategy – Data-backed, guest-focused plans tailored for casino and resort success
• Social Media – Voice-driven, platform-specific content that builds community and drives conversions

In an industry that never sleeps, you need a digital team that doesn’t miss a beat. Good thing we’re already logged in.

Telling the most compelling stories possible about our clients.

We specialize in telling compelling, strategic stories about casinos, resorts and entertainment brands and making sure they’re heard by the right audience. Our public relations team works hand-in-hand with your overall marketing strategy to craft messaging that gets attention and builds credibility.

It starts with a deep understanding of your business, your goals and the guests you’re trying to reach. From there, we develop integrated public relations plans that align with your advertising and digital efforts. Because your casino’s story deserves consistency and clarity across every channel.

Our strong relationships with media contacts, journalists and editors mean we don’t just send out press releases and hope for the best. We pitch news that matters: stories that get picked up because they’re timely, relevant and built on trust.

Our public relations services include:

• Media Training – Prepare your team to represent your brand with confidence and clarity
• Media Outreach – Proactive pitching and follow-up with local, regional and national outlets
• Press Releases – Professionally written and strategically timed for maximum exposure
• News Opportunities – Identifying angles, events and moments worth spotlighting

Whether it’s a grand opening, a major win, a celebrity residency or a community initiative, our casino public relations work ensures your brand gets the recognition it deserves from the guests who matter and the press who reach them.